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Case Study- Grass Roots

Grass Roots Group moves digital marketing into the Meridian Power Cloud

  • Industry: Professional Services

  • Business: Employee and Customer Engagement

  • Focus: Infrastructure as a Service

  • Challenges

    • Existing POWER platform nearing end-of-life • Outdated operating system holding back performance • Desire to focus on core competencies, not data centre management


When the time came for Grass Roots Group to replace its end-of-life IBM POWER platform, it no longer wanted the burden of maintaining on-premises infrastructure. Grass Roots engaged Meridian IT to move its systems into the Meridian Power Cloud – gaining the benefits of increased scalability, security and performance, while freeing up time to focus on its core business.

Business Challenge

Counting leading telecoms companies such as Vodafone, Tesco Mobile and O2 among its clients, Grass Roots Group is a world leader in employee and customer engagement solutions.A key aspect of Grass Roots Group’s operations is providing digital marketing solutions – such as customer loyalty programmes – for its telecoms clients. To handle the sheer volume of transactional data involved in this sort of activity, the group relies ona set of in-house developed applications running on the IBM POWER server platform. However, maintaining an on-premises data centre was a time-consuming task that was distracting the business from its core competencies – delivering excellent applications and services to clients.Tony Gooch, Technial Architect at Grass Roots Group, takes up the story: 

“Our business is about employee and customer engagement, not data centre management. When we saw that our POWER platform was approaching end-of-life, we knew that it was an excellent opportunity to move to a Cloud-hosted model; with a specialist provider taking care of the infrastructure, we would be free to concentrate on adding value for our clients.”The move to Cloud is also part of Grass Roots Group’s broader strategic direction. “There’s a massive drive within the company to take advantage of the benefits that managed Cloud services offer, especially the scalability and transparent pricing. Cloud hosting also makes it easier to take advantage of the latest technology; with our on-site POWER environment we were still using an old version of the IBM i operating system, which was a real roadblock to platform improvement.”

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